The Magnetic blog was created by Dan Fitzpatrick to help marketers learn how to increase the impact of their marketing efforts. The blog offers insights into improving both digital and traditional marketing, so marketers can effectively merge the real and digital worlds to connect on a deeper level with their target market.
Digital sales is an industry facing disruption by programmatic buying, or the automated process of purchasing advertising based on data-driven processes. I can help.
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why.
The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In this sense, “publics” could be defined as stakeholders of any kind – customers, prospects, competitors, community members, employees, etc. It encompasses anyone who interacts with or is impacted by the organization on any level.
So, you've read dozens -- if not hundreds -- of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.