As a location-based business, you’re always looking for new ways to stand out and bring more customers into your business. Local search is extremely powerful for small, location-based businesses, with 80% of consumers using search to find local information and half of mobile searches resulting in a store visit within a day.
Local search results are extremely competitive, but luckily Google continues to add cool, new features to results for location-based businesses to take advantage of. One of the most useful new features that Google has added recently is Google Posts, a way for small businesses to post short updates to their Google My Business profile, which will appear in search results.
This article will share tips on how to use Google Posts to gain more attention, website visits and bookings through Google search results.
WHAT ARE GOOGLE POSTS?
Google Posts are 100-300 word updates that appear in the “knowledge panel” that Google serves up related to location-based business searches. This is the block of information that shows up on the right side of desktop search results or the top of mobile search results and contains your business’ name, reviews, phone number, hours, reviews, and photos.
Posts appear at the bottom of the knowledge panel in search results and on your business profile on Google maps. They generally stick around for 7 days, so that the posts on your profile are always fresh. One exception to this rule are posts about events, which will be visible on your profile until the event has concluded.
Posts are an important way you can entice a searcher to click through your profile and onto your website and are a great way to encourage visits to your place of business or share information with potential customers.
HOW TO USE GOOGLE POSTS
If your business already has a Google My Business profile set up, log into your dashboard and navigate to the business location you’d like to post for. Creating a post is as easy as writing a 100-300 word caption and adding a catchy image to gain some extra attention. If you’re not taking advantage of Google My Business yet, sign up for a profile. I can’t stress its importance enough and the business benefits it can bring.
Just as in the physical world, visual balance is a good thing. It’s desirable in and of itself. An unbalanced composition can feel uncomfortable for the viewer. Look back at the second of the three seesaw images — it looks wrong because we can tell that the seesaw shouldn’t be in balance.Visual weight is a measure of the visual interest of an element or area in a design. When a composition is visually balanced, every part of it holds some interest. The visual interest is balanced, which keeps viewers engaged with the design. Without visual balance, viewers might not see all areas of the design. They probably won’t spend any time in areas with less visual weight or interest. Any information in those areas could easily go unnoticed. You would balance a design visually because you want to balance the points of interest in your composition, so that viewers spend time with all of the information you want to convey.
Balance is easy to understand in the physical world, because we experience it all the time. When something is unbalanced, it tends to fall over. You’ve probably been on a seesaw or a teeter-totter at some time in your life — you on one side and a friend on the other.Continue reading