Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ā€˜sā€™ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly ā€“ both to the user experience and to search visibility. Any risk of a drop in rankings has…

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