Media Relations Campaign 101

The media plays a pivotal role in creating perceptions. Politicians, organizations and businesses can view the media as friend or foe. But smart people and business leaders learn to use the media to their advantage by creating media relations campaigns that put a positive spin on who they are and what they are all about. Mission Before taking on the task of preparing a media relations campaign, you need to identify the goals or mission of the campaign. When done properly, a media relations campaign will create an identity for…

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