Gmail Tabs-A 4-Year After Action Report

  The year was 2013…. The year Google declared war on email marketers by introducing Gmail tabs. This seemed to be a cry of war to email marketers. Many thought these new tabs meant Gmail users will have little to no visibility into campaigns, ultimately decreasing revenue. Some marketers even deployed campaigns asking subscribers to move their messages to the Primary tab: However, this couldn’t be further from the truth. Let’s take a look at the impact of Gmail tabs, four years later. Gmail tabs are only used by one…

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