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10 Powerful Reasons Why Video Should Take a Primary Role in Your Content Marketing Plan

  It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. 10. Improved SEO First off, utilizing video in your content marketing…

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Email Marketing 

Gmail Tabs-A 4-Year After Action Report

  The year was 2013…. The year Google declared war on email marketers by introducing Gmail tabs. This seemed to be a cry of war to email marketers. Many thought these new tabs meant Gmail users will have little to no visibility into campaigns, ultimately decreasing revenue. Some marketers even deployed campaigns asking subscribers to move their messages to the Primary tab: However, this couldn’t be further from the truth. Let’s take a look at the impact of Gmail tabs, four years later. Gmail tabs are only used by one…

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