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Advantages and Disadvantages of Snapchat

You may have heard about Snapchat, and are now wondering if you should be using Snapchat as a social media marketing platform for your business. When we started marketing online, we didn’t pay Snapchat too much attention. We were primarily focused on Facebook because that was what we knew. Turned out that was a huge mistake. But before you add Snapchat to your marketing plan, let’s talk about both the advantages of Snapchat and, of course, the disadvantages of Snapchat. Advantages of Snapchat vs Disadvantages of Snapchat Before we dig…

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What Are the Disadvantages of Using Public Relations?

You can use public relations to tell stories about your business. Through public relations, you can promote your business and its products and services to current and prospective customers. Many public relations campaigns involve sending press releases, writing feature articles or sharing your expertise to garner quotes in print or online publications. While there are many advantages to public relations, there are several disadvantages as well. Developing Newsworthy Stories One of the main goals of a public relations campaign is to provide potential customers with timely, newsworthy information. Businesses often…

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Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has…

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media-relations-dan-fitzpatrick Uncategorized 

Public Relations Campaign Examples

Many types of public relations campaigns can be used by small businesses. Whether you decide to hire a consultant or a firm or you have your own in-house public relations team, understanding how the different campaigns work will help you create an effective public relations strategy for your company. Print Campaigns Print public relations campaigns typically are comprised of a process in which a public relations representative sends out press releases to various media outlets. These releases promote a company change, a new product or a new service. Members of…

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Email Marketing Uncategorized 

How Grow Your Email Reputation to Boost Delivery

You know what’s the most painful moment in the life of an email marketer When they find out that, after all the hard work they put into creating an outstanding email, many of the emails have failed to make it to the inbox. That’s like all your efforts going down the drain, isn’t it?  When they find out that, after all the hard work they put into creating an outstanding email, many of the emails have failed to make it to the inbox. That’s like all your efforts going down…

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Social Marketing Uncategorized 

How Twitter transforms conversations between companies and customers

Whether the old saying “the customer is always right” is true or not no longer matters. We now live in an age when a single Tweet can circumnavigate the globe in less than a minute; right or wrong, the customer can never be ignored. Smart companies like Apple understand the power of talking directly to their customers. That’s why the consumer electronics giant launched its dedicated Twitter support account last March. In the time since, @AppleSupport has gained more than half a million followers, generated more than 150,000 likes and Retweets, and…

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Uncategorized Web Development 

25 Most Common WordPress Errors and How to Fix Them

While WordPress is really easy to use, there are some common WordPress errors that can make you panic. The good thing is that the WordPress error you are seeing on your site is most likely been reported and resolved by someone before you. At WPBeginner, we have written tutorials on how to fix several popular WordPress errors. In this article, we will cover the 25 most common WordPress errors along with showing you how to fix all of these common WordPress errors. Important: Before trying to fix any WordPress error, make…

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I am not an SEO expert:

  Having made my first website using MS Publisher 95, and been optimizing websites ever since I consider myself a Digital Marketing expert. I have led a gazillion webinars, spoken at numerous Wordcamps, spoken at corporate seminars, participated in fortune 500 sound-boarding sessions on digital movement. Whether it is organic search engine optimization, Pay Per Click using Google Adwords or Bing Advertising, I have never solicited anyone with false promises. I am a big advocate against improper SEO tactics and those who practice it. It gives us real professionals a…

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