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Strategy 

Examples of Advertising Objectives & Strategies

As the owner of a small business, you probably don’t have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising objectives and make use of low-cost but effective advertising strategies. A number of possible objectives and strategies may be suitable for your business. Demonstrating a Product One advertising objective is to demonstrate the effectiveness of a product or its ease of use. A common example is the “before and after” technique, which shows how well a product…

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SEO Strategy 

Cross-Channel Marketing 101

Today I am going to talk about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Multi-Channel Marketing Definition Multi-channel marketing is the practice of using multiple channels to reach customers. Also known as cross-channel marketing, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with. Multi-channel marketing lets the user decide, giving them a choice. In today’s modern marketing era, there are many channels a business can take…

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Social Marketing Strategy 

3 Ways Social Intent Data Can Improve the Sales Process

  We all know that saying “knowledge is power”. And as B2B marketers, we’re all hungry to get more information on our potential buyers. At this point, it’s easy to buy a list of contacts that comes with lead qualifying data such as technographic and firmographic information. The challenge isn’t that we don’t have enough data. It’s that we need more actionable data. Data that helps us determine whom to contact, when and what to say. Even once Marketing has passed a qualified lead to a sales rep, the rep typically has…

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Strategy 

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

  Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and setting new goals based on someone you aspired to beat. At this time, when search is so important and detailed, and the Internet has grown so extensively, you have tons of different factors to…

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