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SEO Strategy 

Cross-Channel Marketing 101

Today I am going to talk about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Multi-Channel Marketing Definition Multi-channel marketing is the practice of using multiple channels to reach customers. Also known as cross-channel marketing, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with. Multi-channel marketing lets the user decide, giving them a choice. In today’s modern marketing era, there are many channels a business can take…

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Local Marketing SEO 

Google Loves Local

Local search engine optimization isn’t just about local mom-and-pop shops anymore. Any business that isn’t taking advantage of local SEO’s benefits is moving itself behind the 8-ball of local business.  Since Google’s Gary Illyes-named “Fred” update in March 2017, the importance of local inbound marketing and SEO has grown. These moves are savvy, because local SEO has risen YOY in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO and moreover L2L linking will become even more impactful and more useful for local businesses,…

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Local SEO: How To Rank Your Local Business

Local SEO: How To Rank Your Local Business MORE If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand. Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Image Source: Moz The above chart shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to note here is that whilst there are…

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