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Public Relations 

Brand Awareness: 4 Reasons You NEED Public Relations Now

Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify 4 reasons your business should adopt a positive mindset toward public relations while developing a campaign of your own. According to PRSA, “At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the…

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Media Relations Public Relations 

Top Three Characteristics of a Public Relations Campaign

A public relations campaign is a series of activities that are planned in advance and relate to a specific goal. This contrasts with other areas of PR, such as general ongoing publicity tactics, paid advertising, and reacting to events. Ultimately a public relations campaign has three characteristics: identifying an objective, finding the message that will help achieve that objective and communicating that message to the appropriate audience. Objective A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product,…

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