Google Loves Local

Local search engine optimization isn’t just about local mom-and-pop shops anymore. Any business that isn’t taking advantage of local SEO’s benefits is moving itself behind the 8-ball of local business.  Since Google’s Gary Illyes-named “Fred” update in March 2017, the importance of local inbound marketing and SEO has grown. These moves are savvy, because local SEO has risen YOY in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO and moreover L2L linking will become even more impactful and more useful for local businesses,…

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