You are here

10 Powerful Reasons Why Video Should Take a Primary Role in Your Content Marketing Plan

  It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. 10. Improved SEO First off, utilizing video in your content marketing…

Read More
Content Marketing 

4Ps of Marketing & The Marketing Mix

What are the 4Ps of Marketing? The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right…

Read More
Content Marketing Copywriting 

10 Reasons Why Your Marketing Team Needs a Writer

  One widely underestimated task in young companies seems to be marketing. Whether you are building a startup with a new product or are on your way to becoming a freelance superhero utilizing your expertise: You might be the best in your field, provide the ultimate solution to a common problem, or have an innovative product everybody needs – If no-one knows you, your knowledge or your product exist you are up for a huge failure. I have been on both sides of the table: Trying to market a new…

Read More
Copywriting 

6 of the Best Tools for Content Marketers

6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers 6 of the Best Tools for Content Marketers

Read More
Content Marketing 

6 of the Best Tools for Content Marketers

6 of the Best Tools for Content Marketers Content marketing is the best way to build and increase the awareness around a brand and establish a direct interaction with the customers and potential customers. Using content marketing techniques, one can tell the audience a unique story of the brand and create anticipation before the launch. Anyway, it is a must for modern marketers because no brand can be successful without it. Naturally, content marketing requires a lot of hard work. There are many tasks involved in getting the marketing message…

Read More