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10 Powerful Reasons Why Video Should Take a Primary Role in Your Content Marketing Plan

  It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. 10. Improved SEO First off, utilizing video in your content marketing…

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Content Marketing 

4Ps of Marketing & The Marketing Mix

What are the 4Ps of Marketing? The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right…

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Social Marketing Strategy 

3 Ways Social Intent Data Can Improve the Sales Process

  We all know that saying “knowledge is power”. And as B2B marketers, we’re all hungry to get more information on our potential buyers. At this point, it’s easy to buy a list of contacts that comes with lead qualifying data such as technographic and firmographic information. The challenge isn’t that we don’t have enough data. It’s that we need more actionable data. Data that helps us determine whom to contact, when and what to say. Even once Marketing has passed a qualified lead to a sales rep, the rep typically has…

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Content Marketing Copywriting 

10 Reasons Why Your Marketing Team Needs a Writer

  One widely underestimated task in young companies seems to be marketing. Whether you are building a startup with a new product or are on your way to becoming a freelance superhero utilizing your expertise: You might be the best in your field, provide the ultimate solution to a common problem, or have an innovative product everybody needs – If no-one knows you, your knowledge or your product exist you are up for a huge failure. I have been on both sides of the table: Trying to market a new…

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Social Marketing Uncategorized 

How Twitter transforms conversations between companies and customers

Whether the old saying “the customer is always right” is true or not no longer matters. We now live in an age when a single Tweet can circumnavigate the globe in less than a minute; right or wrong, the customer can never be ignored. Smart companies like Apple understand the power of talking directly to their customers. That’s why the consumer electronics giant launched its dedicated Twitter support account last March. In the time since, @AppleSupport has gained more than half a million followers, generated more than 150,000 likes and Retweets, and…

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Local SEO: How To Rank Your Local Business

Local SEO: How To Rank Your Local Business MORE If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand. Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Image Source: Moz The above chart shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to note here is that whilst there are…

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Email Marketing 

How to Fax From Your Computer, PC & Mac

  How It Works Every now and then I still find the need to send a fax. As a premium internet fax service, eFax makes faxing as easy as email. Securely send and receive faxes from anywhere — fax by email, by logging into your account or by using a mobile fax app. You can even add notes or your electronic signature to faxes. No fax machine. No fax phone lines. No printing. No busy signals. Easy Ways to Fax Online Enjoy the quick, easy ways to send and receive…

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Uncategorized Web Development 

25 Most Common WordPress Errors and How to Fix Them

While WordPress is really easy to use, there are some common WordPress errors that can make you panic. The good thing is that the WordPress error you are seeing on your site is most likely been reported and resolved by someone before you. At WPBeginner, we have written tutorials on how to fix several popular WordPress errors. In this article, we will cover the 25 most common WordPress errors along with showing you how to fix all of these common WordPress errors. Important: Before trying to fix any WordPress error, make…

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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

  Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and setting new goals based on someone you aspired to beat. At this time, when search is so important and detailed, and the Internet has grown so extensively, you have tons of different factors to…

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dan-fitzpatrick-email-marketing Email Marketing 

5 signs you are getting the Best Email Newsletter Tools

Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested. Without interest there is no sale, so if your tools allow you to nail that in the best way possible, you are with the right partner. Of course your ultimate tool also depends on your own email marketing requirements. But where do you start and what do you look for in the best email newsletter…

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