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Uncategorized 

Advantages and Disadvantages of Snapchat

You may have heard about Snapchat, and are now wondering if you should be using Snapchat as a social media marketing platform for your business. When we started marketing online, we didn’t pay Snapchat too much attention. We were primarily focused on Facebook because that was what we knew. Turned out that was a huge mistake. But before you add Snapchat to your marketing plan, let’s talk about both the advantages of Snapchat and, of course, the disadvantages of Snapchat. Advantages of Snapchat vs Disadvantages of Snapchat Before we dig…

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Public Relations 

Brand Awareness: 4 Reasons You NEED Public Relations Now

Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify 4 reasons your business should adopt a positive mindset toward public relations while developing a campaign of your own. According to PRSA, “At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the…

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Strategy 

Examples of Advertising Objectives & Strategies

As the owner of a small business, you probably don’t have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising objectives and make use of low-cost but effective advertising strategies. A number of possible objectives and strategies may be suitable for your business. Demonstrating a Product One advertising objective is to demonstrate the effectiveness of a product or its ease of use. A common example is the “before and after” technique, which shows how well a product…

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What Are the Disadvantages of Using Public Relations?

You can use public relations to tell stories about your business. Through public relations, you can promote your business and its products and services to current and prospective customers. Many public relations campaigns involve sending press releases, writing feature articles or sharing your expertise to garner quotes in print or online publications. While there are many advantages to public relations, there are several disadvantages as well. Developing Newsworthy Stories One of the main goals of a public relations campaign is to provide potential customers with timely, newsworthy information. Businesses often…

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Uncategorized 

Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has…

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Media Relations Public Relations 

Top Three Characteristics of a Public Relations Campaign

A public relations campaign is a series of activities that are planned in advance and relate to a specific goal. This contrasts with other areas of PR, such as general ongoing publicity tactics, paid advertising, and reacting to events. Ultimately a public relations campaign has three characteristics: identifying an objective, finding the message that will help achieve that objective and communicating that message to the appropriate audience. Objective A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product,…

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media-relations-dan-fitzpatrick Uncategorized 

Public Relations Campaign Examples

Many types of public relations campaigns can be used by small businesses. Whether you decide to hire a consultant or a firm or you have your own in-house public relations team, understanding how the different campaigns work will help you create an effective public relations strategy for your company. Print Campaigns Print public relations campaigns typically are comprised of a process in which a public relations representative sends out press releases to various media outlets. These releases promote a company change, a new product or a new service. Members of…

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Email Marketing Uncategorized 

How Grow Your Email Reputation to Boost Delivery

You know what’s the most painful moment in the life of an email marketer When they find out that, after all the hard work they put into creating an outstanding email, many of the emails have failed to make it to the inbox. That’s like all your efforts going down the drain, isn’t it?  When they find out that, after all the hard work they put into creating an outstanding email, many of the emails have failed to make it to the inbox. That’s like all your efforts going down…

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SEO Strategy 

Cross-Channel Marketing 101

Today I am going to talk about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Multi-Channel Marketing Definition Multi-channel marketing is the practice of using multiple channels to reach customers. Also known as cross-channel marketing, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with. Multi-channel marketing lets the user decide, giving them a choice. In today’s modern marketing era, there are many channels a business can take…

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Local Marketing SEO 

Google Loves Local

Local search engine optimization isn’t just about local mom-and-pop shops anymore. Any business that isn’t taking advantage of local SEO’s benefits is moving itself behind the 8-ball of local business.  Since Google’s Gary Illyes-named “Fred” update in March 2017, the importance of local inbound marketing and SEO has grown. These moves are savvy, because local SEO has risen YOY in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO and moreover L2L linking will become even more impactful and more useful for local businesses,…

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