My expertise is digital sales & marketing and digital project management. As an adaptable leader, I’ve been successful in implementing new digital marketing ideas, articulating vision, and mobilizing and leading resources towards successful outcomes. Working across salaried positions and in a consulting capacity, I’ve built a particular expertise as a results-orientated online marketing professional who can develop, manage, analyze, and optimize multifaceted, interactive marketing strategies.
Cross-Functional Team Management
Social Media and Blogging
With 15+ years management experience, I am a seasoned digital director that employs a data-driven decision-making process to digital development, marketing plans and strategies.
Current certifications in Google Analytics, Hubspot: Inbound/Content/Email Marketing, Bing ads. More. Solid knowledge of set-up and utilization/reporting by website analytics tools (e.g., Hubspot, Marketo, Omniture, DART, WebTrends, Amazon AWS) Adobe AEM
Director of Digital Marketing & Technology
Design and execute IT infrastructure and digital marketing solutions for Central Virginia-based law group with 5 office locations. Strategic direction and product management of the cravensnoll.com website and digital content assets with a focus on user engagement and experience.
Serve as technology liaison with Partners, Associates and Administrative staff for all marketing and digital initiatives such as websites, email, social media, intranet and mobile applications.
Hilton Head, SC
Director of Digital Operations
Led Service-Disabled Veteran-Owned Small Business (SDVOSB), specializing in digital and emerging media communications and marketing strategy. Provided overall leadership and direction. Hired and trained cross functioning teams of programmers, designers and sales staff. Awarded contracts in B2C and B2B marketing, market research, web/digital strategy, public relations from top companies, non profits, schools and municipalities.Serve as technology liaison with Partners, Associates and Administrative staff for all marketing and digital initiatives such as websites, email, social media, intranet and mobile applications.