6 of the Best Tools for Content Marketers
Content marketing is the best way to build and increase the awareness around a brand and establish a direct interaction with the customers and potential customers. Using content marketing techniques, one can tell the audience a unique story of the brand and create anticipation before the launch. Anyway, it is a must for modern marketers because no brand can be successful without it.
Naturally, content marketing requires a lot of hard work. There are many tasks involved in getting the marketing message to the customers and ensuring they making the decision to buy.
To automate the processes and speed up the marketing effort, content marketers use a lot of tools. Clearly, without them, this task would be too much to complete by an individual or a small team, so thank goodness for them.
If you are looking for some tools to join your arsenal, we prepared a list of the best ones. Take a look.
Publishers like National Geographic and Tribune Media use this incredible tool that shows how well certain web pages and keywords perform on social media. A content marketer can determine the trending keywords, web pages, and topics.
As the result, the effectiveness of marketing campaigns, most active social media platforms, and top influencers can be determined.
- Search for popular keywords
- Search by URL or domain
- Social media shares statistics
- Information about sharers
- Content analysis report
- Excel export
- Content alert
Staying updated and relevant is important for marketing because social media conversations generate new trends every day. To stay ahead in terms of content, marketers use this tool. Trendspottr provides them with the information about rising trends, influencers, popular topics, and hot hashtags used in social media.
It becomes possible to discover and share the right content at the right time with the right audience, which is priceless in content marketing.
- Market Research and Report
- Influencer targeting
- Brand crisis management
- Sentiment measurements for emerging trends
Email is an awesome way to reach to the customers because it provides direct contact and quick communication. MailChimp here is the ultimate way to conduct email marketing campaigns because it has incredible functionality and user-friendly interface.
Its powerful marketing automation ensures that the emails are delivered to the right people at the right time because the choice is done after a thorough analysis of the previous purchases, behavior, and preferences.
- In-depth reporting highlights
- Marketing automation
- Email campaign designer
- Collaboration options
- Email templates
- Response tracking
- RSS feed
4. Make My Persona by Hubspot
Content marketers know how important it is to know your customers and potential customers before launching campaigns. “One of my latest campaigns designed for a professional essay writing service was a success only because I went to college and saw that students indeed lack time to complete assignments,” says Paul Jennings, a senior marketer. “Only by wearing their shoes was I able to deliver.”
To make sure that their campaigns are tailored to the needs of their audience, many marketers use this awesome tool made by Hubspot, a reputable name in the world of online marketing. It provides the user with a series of questions about the buyer personas, such as their intentions towards the product, challenges, face, occupation, tools they need, people they report to, and their achievements. Finally, you get a clear vision of your potential buyer and much more confidence in developing the right marketing campaign.
- Understanding of customers’ needs and preferences
- More effective marketing strategy and campaign
- Completely free for use
- Detailed analysis of buyer persona